Product-led growth has gained traction as an efficient way for B2B SaaS companies to win customers by making the lives of individual users better. At Elsewhere, we believe this emphasis on selling through the product can occur all the way up the organization, to the C-Suite. It's an approach we call pragmatic product-led growth (PPLG).
In this e-book you'll learn:
The e-book includes thoughtful insights from SaaS sales and technology executives and practical examples from companies leading the charge.